About Us

As a mother of boys, you know how difficult it is to shop for them. Sure, you can find a pair of khaki shorts and a shirt with a dog or truck on it, but they are just so boring. Well, we got tired of shopping for boys and coming back empty-handed. We were frustrated about finding great looking, unique clothes for girls and the same ‘ole stuff for boys.

This is where the story begins. Meet Erin and Laurie, two mothers of boys. Both worked in a very competitive sales industry for 6 years and came to a point in their lives where they weren’t feeling fulfilled. Erin has 3 sons, Jacob, Clayton and Griffin. Laurie has one son, Carter. Both realized that stylish, trendy, boy clothing was just no where to be found. After many conversations on where to shop and what to do, Erin and Laurie made a decision. They decided to fix the problem. They would create a boy’s boutique with NO “girl stuff” allowed.

We are excited to introduce Boulevard of Blue, a boutique exclusively for boys. We offer unique apparel, accessories and gifts for boys. From infants to young men, Boulevard of Blue has it all! We have searched high and low to find high quality distinctive items for your boys. You won’t find this selection for boys anywhere else. We think it’s time for boys to look as cute and trendy as girls! Oh, one more thing, we didn’t forget about the moms! We have some great things that hip moms can’t live without.

We are dedicated to offering you the best boy’s clothing we can find. We want to hear from you. If you feel we aren’t doing a good job or you don't love what you see, let us know. We also encourage you to recommend product lines or certain products that you think our customers must have. We want to make life easier on those mother’s of boys. Please contact us and tell us if you have found your shopping experience successful at Boulevard of Blue.

Thank you, Erin & Laurie